European Journal of Marketing: Volume 56 Issue 5

Exploring consumer constructions of local food: meanings and influences

Rajlakshmi Banerjee, Barry Quinn

This study aims to focus on local food consumption and specifically seeks to explore how consumers construct the meaning of local food and the nature of relationships between key…

Developing a service quality scale for artificial intelligence service agents

Nurhafihz Noor, Sally Rao Hill, Indrit Troshani

Service providers and consumers alike are increasingly adopting artificial intelligence service agents (AISA) for service. Yet, no service quality scale exists that can fully…

Consumer power: scale development and validation in consumer–firm relationship

Sanam Akhavannasab, Danilo C. Dantas, Sylvain Senecal, Bianca Grohmann

The purpose of this paper is to report on the development and validation of a consumer power scale comprising a personal and a social power dimension. Personal power refers to…

Exploration, exploitation, ambidexterity and the performance of international SMEs

Lixun Su, Annie Peng Cui, Saeed Samiee, Shaoming Zou

This study aims to examine how international small and medium-sized enterprises (ISMEs) improve adaptive marketing capabilities (AMCs) through exploration, exploitation and…

Consumers’ responses to moral controversies of religiously positioned brands: the effects of religiosity on brand loyalty

Rafi M.M.I. Chowdhury, Denni Arli, Felix Septianto

This study aims to examine how religiosity influences brand loyalty toward religiously positioned brands (Chick-fil-A, Forever 21, etc.) when these brands engage in morally…

50 years of social marketing: seeding solutions for the future

Timo Dietrich, Erin Hurley, Julia Carins, Jay Kassirer, Sharyn Rundle-Thiele, Robert W. Palmatier, Rowena Merritt, Scott K. Weaven, Nancy Lee

The purpose of this paper is synthesise social marketing literature over the past fifty years and deliver a set of guiding tenets to propel social marketing’s agenda forward.

Internal market orientation, interdepartmental relationships and market performance: the pivotal role of employee satisfaction

Qionglei Yu, Bradley Richard Barnes, Yu Ye

This study aims to signal the relevance of internal market orientation (IMO) as an organizational process for improving interdepartmental relationships and employee satisfaction…

Your gift, but my attitude: gift-givers’ aversion to attitude-inconsistent gifts

Julian Givi, Yumei Mu

Gift-givers are often confronted with the possibility of choosing gifts that are inconsistent with their own attitudes (“attitude-inconsistent gifts”). For example, a gun opposer…

A brand hegemony rejection explanation for digital piracy

Espen Jütte, Erik L. Olson

This paper aims to uncover the influence of copyright holder/digital media policies on digital piracy behavior using the brand hegemony rejection (BHR) theory.

The role of threat-based awe and construal level in charitable advertising

Felix Septianto, Reza Ashari Nasution, Devi Arnita, Yuri Seo

This study aims to investigate how charitable advertising effectiveness in response to threat-based awe, an emotional response that typically arises in the presence of natural…

Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets

Sina Aghaie, Omid Kamran-Disfani, Amir Javadinia, Maryam Farhang, Ashok Bhattarai

The purpose of this study is to empirically investigate the impact of incumbents’ defensive strategies, specifically price-cut and capacity expansion, on new entrants’ (NEs) exit…