Jeeves and the Dow Jones
Abstract
Purpose
This paper aims to entertain while reminding readers of the immense variability to be expected with respect to even the most highly recommended of investment strategies.
Design/methodology/approach
Opinion column.
Findings
This column lays out the historical record of the Dow Jones Industrial Average to show that returns on equity are in some cases far more variable (and delayed) than some investors and investment managers might want to believe.
Originality/value
A humorous approach to what can be a decidedly unfunny subject.
Keywords
Citation
Marren, P. (2009), "Jeeves and the Dow Jones", Journal of Business Strategy, Vol. 30 No. 5, pp. 57-59. https://doi.org/10.1108/02756660910987626
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited