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Jeeves and the Dow Jones

Patrick Marren (Principal of the Futures Strategy Group, LLC, Crystal Lake, Illinois, USA (www.futurestrat.com))

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 4 September 2009

424

Abstract

Purpose

This paper aims to entertain while reminding readers of the immense variability to be expected with respect to even the most highly recommended of investment strategies.

Design/methodology/approach

Opinion column.

Findings

This column lays out the historical record of the Dow Jones Industrial Average to show that returns on equity are in some cases far more variable (and delayed) than some investors and investment managers might want to believe.

Originality/value

A humorous approach to what can be a decidedly unfunny subject.

Keywords

Citation

Marren, P. (2009), "Jeeves and the Dow Jones", Journal of Business Strategy, Vol. 30 No. 5, pp. 57-59. https://doi.org/10.1108/02756660910987626

Publisher

:

Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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