To provide the author's opinions about key issues in strategy and the future to the readership.
Discussion of how each consultant believes he/she is a God‐like oracle who represents the only way to do something.
Speculative, and based not on rigorous research but on the author's experience of planning engagements across a wide variety of private and public enterprises.
Warns strategists about the difficulties of ascertaining whether a consultant has the “right” approach.
Expresses several opinions that the author believes have not been expressed (or adequately appreciated) elsewhere.
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