Parables of consulting

Patrick Marren (Strategic consultant with the Futures Strategy Group. Clients for whom he has worked have included the US Coast Guard, NASA, the FAA, the Panama Canal Commission, various aspects of the US military, and numerous Fortune 500 companies. He lives in Crystal Lake, IL (

Journal of Business Strategy

ISSN: 0275-6668

Publication date: 1 December 2005



To provide the author's opinions about key issues in strategy and the future to the readership.


Opinion column.


Discussion of how each consultant believes he/she is a God‐like oracle who represents the only way to do something.

Research limitations/implications

Speculative, and based not on rigorous research but on the author's experience of planning engagements across a wide variety of private and public enterprises.

Practical implications

Warns strategists about the difficulties of ascertaining whether a consultant has the “right” approach.


Expresses several opinions that the author believes have not been expressed (or adequately appreciated) elsewhere.



Marren, P. (2005), "Parables of consulting", Journal of Business Strategy, Vol. 26 No. 6, pp. 5-7.

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Copyright © 2005, Emerald Group Publishing Limited

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