The migrating locus of strategy

Abstract

Purpose – To provide the author's opinions about key issues in strategy and the future to the readership. Design/methodology/approach – Opinion column. Findings – Discussion of the changing nature of business strategy and offers some speculations as to its future. Research limitations/implications – Speculative, and based not on rigorous research but on the author's experience of planning engagements across a wide variety of private and public enterprises. Practical implications – Warns strategists not to overestimate their sphere of autonomy, nor to underestimate the impact of outside influences on their decisions. Originality/value – Expresses several opinions that the author believes have not been expressed (or adequately appreciated) elsewhere.

Citation

Marren, P. (2005), "The migrating locus of strategy", Journal of Business Strategy, Vol. 26 No. 2, pp. 4-6. https://doi.org/10.1108/02756660510586265