International Journal of Bank Marketing: Volume 3 Issue 2
Strapline:
For the financial services sectorTable of contents
Financial Institutions Make the Move Towards a Sales Orientation
Hubbard, AssociatesSavings institutions are progressively improving their sales orientation and provide some encouragement that such institutions are making stronger commitments towards being…
US Bankers' Attitudes and Internationalisation: The Case of the Export Trading Company Act
Michael Y. Hu, James M. MaskulkaA bank's attitude towards export‐stimulating legislation is influenced by various stages of bank internationalisation and it can be concluded that internationalisation factors…
Universal Marketing Myopia or Banks' Rational Behaviour? An Empirical Study of Bank Marketing in Turkey
Erdogan KumcuChanging conditions in the Turkish economy, including newly emerging spending and saving patterns, increasing competition, new legislative structure and a more liberal economic…
Bank Marketing in India: The State of the Art
J.D. SinghBank marketing in India has yet to progress beyond the stage of pronouncement making by top management. This has been reflected in a study of 36 banks, showing that there is a…
Consumer Choice Criteria in Retail Bank Selection
Rita MartensonConsumers do not select their main bank in a particularly conscious fashion; results of a survey of 558 Swedish bank customers and 53 bank branch managers indicated that for a…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami