Savings institutions are progressively improving their sales orientation and provide some encouragement that such institutions are making stronger commitments towards being competitive in the new deregulated environment. The findings of a questionnaire‐based study conducted by FIMA and Hubbard and Associates within America also indicate that savings institutions' managements still have much to learn.
Hubbard, . and Associates, . (1985), "Financial Institutions Make the Move Towards a Sales Orientation", International Journal of Bank Marketing, Vol. 3 No. 2, pp. 3-24. https://doi.org/10.1108/eb010751Download as .RIS
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