International Journal of Bank Marketing: Volume 14 Issue 2
Strapline:
For the financial services sectorTable of contents
Good and bad customers: the benefits of participating in the banking relationship
Christine T. EnnewThe development of effective customer relationships is widely advocated as a key element of marketing strategies in the service sector. The advantages associated with the…
Management’s search for venture capital in smaller buy‐outs: the role of intermediaries and industry marketing implications
Gordon MurrayProvides evidence on the capital search process by entrepreneurial managers, focusing on the means by which managers undertaking management buy‐outs and buy‐ins identify and…
Marketing and investment banking I: practical and theoretical challenges
Peter W. Turnbull, Theofanis MoustakatosExamines the marketing of investment banking services and reviews critically the theoretical frameworks provided by the literature in the marketing of services field. Based on…
Marketing and investment banking II: relationships and competitive advantage
Peter W. Turnbull, Theofanis MoustakatosFollows the previous article by presenting results of empirical research using a sample of investment banks and their large corporate customers. Focuses on how the banks define…
Exchange relationships in financial services: marketing equities to institutions
Katherine TylerLondon securities houses wish to improve equity securities marketing to institutional fund managers following major changes in the regulatory environments. There is a lacuna in…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami