Management’s search for venture capital in smaller buy‐outs: the role of intermediaries and industry marketing implications

Abstract

Provides evidence on the capital search process by entrepreneurial managers, focusing on the means by which managers undertaking management buy‐outs and buy‐ins identify and select professional intermediaries and venture capitalists. Discusses the marketing implications of the study’s findings.

Citation

Murray, G. (1996), "Management’s search for venture capital in smaller buy‐outs: the role of intermediaries and industry marketing implications", International Journal of Bank Marketing, Vol. 14 No. 2, pp. 14-25. https://doi.org/10.1108/02652329610106881