International Marketing Review: Volume 27 Issue 3

Subject:

Table of contents - Special Issue: Marketing strategies of MNCs from emerging markets II

Institutional and transaction cost determinants of Turkish MNEs' location choice

Mehmet Demirbag, Ekrem Tatoglu, Keith W. Glaister

Drawing on institutional and transaction cost theories, the purpose of this paper is to examine the location choice for a sample of 522 foreign affiliates of Turkish multinational…

2469

Inertia versus mimicry in location choices by Chinese multinationals

Lin Yuan, Nitin Pangarkar

The purpose of this paper is to examine the determinants of foreign direct investment location – specifically whether firms enter a particular market or not. Drawing from the…

1604

Internationalization of emerging market firms: the case of Turkish retailers

Irem Eren‐Erdogmus, Emine Cobanoglu, Muge Yalcın, Pervez N. Ghauri

The purpose of this paper is to understand the internationalization process (IP) of retailing firms from emerging markets and to determine a new focus and/or modifications if…

5003

Choosing between wholly‐owned subsidiaries and joint ventures of MNCs from an emerging market

Yu‐Ching Chiao, Fang‐Yi Lo, Chow‐Ming Yu

The purpose of this paper is to examine the impact that three sets of variables – derived from transaction cost theory (TCT), the resource‐based view (RBV), and institutional…

13464

State versus private MNCs from China: initial conceptualizations

Xiaohua Lin

The purpose of this paper is to develop initial conceptualizations on two types of Chinese multinational corporations (MNCs), that is, state‐ and privated‐owned MNCs, in terms of…

2731
Cover of International Marketing Review

ISSN:

0265-1335

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Professor John Cadogan