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Taking action: new forms of student and manager involvement in business education

Poul Houman Andersen (Aarhus School of Business, Aarhus, Denmark)
Morten Rask (Aarhus School of Business, Aarhus, Denmark)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 28 March 2008

Abstract

Purpose

The purpose of this paper is to evaluate the usefulness of situated learning in business education.

Design/methodology/approach

Illustrative case study.

Findings

The increasingly popular situated learning approach holds some possible solutions to the emerging crisis of business schools' educational models. The key challenge in our view is to develop an area where action‐oriented learning can take place – and take place in a form that resembles the key idea of situated learning – that learners must become involved in a knowledge‐production process.

Research limitations/implications

Situated approaches to learning, such as communities of practice (CoP), are not directly transferable to business schools' curricular teaching without considering the power relations and structural characteristics of the actors potentially constituting the CoP in which learning is to unfold.

Originality/value

This paper addresses the issue of power relations and structural characteristics and shows through an illustrative case study, how situated learning principles may be practiced in order to become part of the pedagogical models in business schools. In doing so, the links between lecturers, students, and managers can be strengthened.

Keywords

Citation

Houman Andersen, P. and Rask, M. (2008), "Taking action: new forms of student and manager involvement in business education", Marketing Intelligence & Planning, Vol. 26 No. 2, pp. 145-165. https://doi.org/10.1108/02634500810860601

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited