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The prices of mailing services evaluated by companies

Maria Aparecida Gouvêa (Professor, Universidade de São Paulo, São Paulo, Brazil)
Geraldo Luciano Toledo (Professor, Universidade de São Paulo, São Paulo, Brazil)
Lino Nogueira Rodrigues Filho (Professor, Universidade de São Paulo, São Paulo, Brazil)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 July 2001

1044

Abstract

In the competitive business environment there is an inherent complexity in the price decisions. Although technical aspects and financial principles bring many contributions in clarifying those decisions, they are not enough to solve the pricing question. The typical business environment in the new millennium has driven the companies to adopt a competitive positioning according to new tendencies, events and demands in the marketplace. In this sense, the Brazilian State Postal Service Company, ECT, is intending to adjust its pricing policy and, in addition to these issues, decided to study the opinion of its customers in the business market segment. Although the perceived value for the companies that use the various services incorporates many attributes, this study focuses on the relation between price and delivery time according to a sample of 1,520 users. Many strategic actions might be adopted as a consequence of the findings of this study.

Keywords

Citation

Aparecida Gouvêa, M., Luciano Toledo, G. and Nogueira Rodrigues Filho, L. (2001), "The prices of mailing services evaluated by companies", Marketing Intelligence & Planning, Vol. 19 No. 4, pp. 282-294. https://doi.org/10.1108/EUM0000000005559

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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