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Export information providers: are they meeting the needs of SMEs?

Shiv Chaudhry (Prinicipal Lecturer in Marketing, Marketing Department, De Montfort University, Leicester, UK)
Dave Crick (Reader in International Business, Marketing Department, De Montfort University, Leicester, UK)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 June 1998

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Abstract

This study provides empirical evidence concerning the perceived usefulness of sources of export information together with types of data required by Asian and indigenous (white)‐owned small and medium‐sized enterprises (SMEs) in the UK. Findings are primarily based on a large‐scale sample of UK firms and multivariate analysis is employed to establish that statistical differences exist between the groups of firms. Also reported are selected findings from a series of in‐depth interviews.

Keywords

Citation

Chaudhry, S. and Crick, D. (1998), "Export information providers: are they meeting the needs of SMEs?", Marketing Intelligence & Planning, Vol. 16 No. 3, pp. 141-149. https://doi.org/10.1108/02634509810217291

Publisher

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MCB UP Ltd

Copyright © 1998, MCB UP Limited

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