Management Research News: Volume 21 Issue 6


Table of contents

New games, new rules: will traditional mentality work in the marketplace?

G. Reza Kiani

States that advertisers on the World Wide Webb (WWW) rely on a traditional mass communication model, which may be inappropriate for electronic commerce. Sets out to explore how…

Implement a winning marketing strategy

Richard Dobbins, Barrie O. Pettman

Asks which orders you would like to win and states that the answer lies in marketing and satisfying customers, with profit as a pleasant potential result. Suggests that companies…


Managing for excellence in Malaysia

Scott R. Rosner, Brian H. Kleiner

Looks at planning, use of resources, labour relations, management style, and the concept of change in Malaysia, comparing management techniques with those employed in the USA…


Braque to the future: the benefits of using a Cubist methodology to investigate the management of change

Simon Carter

Suggests cubist methodology as a possible approach to studying the management of organizational change; the result of having gleaned data on organizational change processes from…



Online date, start – end:

1978 – 2009

Copyright Holder:

Emerald Publishing Limited