Braque to the future: the benefits of using a Cubist methodology to investigate the management of change

Abstract

Suggests cubist methodology as a possible approach to studying the management of organizational change; the result of having gleaned data on organizational change processes from many different sources over five years. Quotes the cost of organizational change and the frequency of failure. Puts forward this cubist methodology as a means of rationalizing an intuitive approach. Refers to literature on research strategy, research methodology and research method, combining it into one synthesized view (a la Picasso and Braque). Claims that the advantage of the cubist methodology is its ability to turn many diverse components into one holistic picture.

Citation

Carter, S. (1998), "Braque to the future: the benefits of using a Cubist methodology to investigate the management of change", Management Research News, Vol. 21 No. 6, pp. 23-30. https://doi.org/10.1108/01409179810781374