Managing Brands in 4D

Cover of Managing Brands in 4D

Understanding Perceptual, Emotional, Social and Cultural Branding

Subject:

Synopsis

Table of contents

(10 chapters)

Prelims

Pages i-xi
Content available

Index

Pages 223-229
Content available
Cover of Managing Brands in 4D
DOI
10.1108/9781787561021
Publication date
2018-06-14
Author
ISBN
978-1-78756-103-8
eISBN
978-1-78756-102-1