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Managing Brands in 4D

Cover of Managing Brands in 4D

Understanding Perceptual, Emotional, Social and Cultural Branding

Subject:

Synopsis

Table of contents

(10 chapters)

Prelims

Pages i-xi
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Introduction

Pages 1-5
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Branding in 4D

Pages 7-8
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Perceptual Branding

Pages 9-58
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Emotional Branding

Pages 59-109
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Social Branding

Pages 111-159
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Cultural Branding

Pages 161-207
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Conclusion

Pages 209-211
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Literature

Pages 213-221
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Index

Pages 223-229
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Cover of Managing Brands in 4D
DOI
10.1108/9781787561021
Publication date
2018-06-14
Author
ISBN
978-1-78756-102-1
eISBN
978-1-78756-102-1
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