Managing Brands in 4D
Understanding Perceptual, Emotional, Social and Cultural Branding
Subject:
Synopsis
Table of contents
(10 chapters)Prelims
Pages i-xi
Content available
Introduction
Pages 1-5
Branding in 4D
Pages 7-8
Perceptual Branding
Pages 9-58
Emotional Branding
Pages 59-109
Social Branding
Pages 111-159
Cultural Branding
Pages 161-207
Conclusion
Pages 209-211
Literature
Pages 213-221
Index
Pages 223-229
Content available
- DOI
- 10.1108/9781787561021
- Publication date
- 2018-06-14
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- ISBN
- 978-1-78756-103-8
- eISBN
- 978-1-78756-102-1