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Social Branding

Jacek Pogorzelski

Managing Brands in 4D

ISBN: 978-1-78756-103-8, eISBN: 978-1-78756-102-1

Publication date: 14 June 2018

Citation

Pogorzelski, J. (2018), "Social Branding", Managing Brands in 4D, Emerald Publishing Limited, Leeds, pp. 111-159. https://doi.org/10.1108/978-1-78756-102-120181005

Publisher

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Emerald Publishing Limited

Copyright © 2018 Jacek Pogorzelski