This paper expresses the author's point of view that principles and concepts traditionally identified with Industrial Innovation can be productively applied to activities that are related to the creation of new courses and to the revisions of existing courses that comprise academic programs. The author outlines a proven market based method for successful curricular revision. The approach outlined is derived directly from the traditional stages associated with the innovation process. In support of the viewpoint expressed in this paper, the author makes reference to several classic articles and includes relevant references to his own published work.
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