Citation
(2008), "OK International announces European price reductions", Soldering & Surface Mount Technology, Vol. 20 No. 2. https://doi.org/10.1108/ssmt.2008.21920bab.004
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
OK International announces European price reductions
Article Type: Industry news From: Soldering & Surface Mount Technology, Volume 20, Issue 2.
OK International has announced a significant restructuring of its European pricing, effectively reducing the purchase price of its soldering and rework equipment and tools by as much as 20 per cent. The move reflects the company's recognition of market demands for both improved cost of ownership and pricing uniformity in an increasingly global marketplace.
Commenting on the move, VP Global Sales and Marketing Tom Seratti further explained, “We saw an opportunity to take a holistic view of our position in Europe and have made changes to both our organizational structure and pricing policies. OK International offers exceptional soldering and rework processes, highlighted by our globally recognized SmartHeatR technology. These moves will assist us in delivering that technology to an even broader market than ever before.”
For more details, please visit: www.okinternational.com