Keywords
Citation
(2004), "DEK rewarded by Frost and Sullivan", Soldering & Surface Mount Technology, Vol. 16 No. 1. https://doi.org/10.1108/ssmt.2004.21916aab.006
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited
DEK rewarded by Frost and Sullivan
DEK rewarded by Frost and Sullivan
Keywords: DEK, Awards
DEK has been awarded with the Frost and Sullivan Award for Product Line Strategy in the World SMT Soldering Equipment and Materials Market. This award is presented in recognition of the companys insight into customer needs and product demands. DEK was seen to have perfected its product line by incorporating products with the various price, performance and feature points required by the market.
According to the study which tracks all end-user requirements and market dynamics within the industry, DEK is found to be one of the most imminent, able and innovative organisations in the SMT screen printer equipment market. It was determined that DEK excelled in the following criteria.
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Introduction of new products, strategically positioned to balance the product line.
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Ability to accommodate different market segments, or different markets within an industry by redirecting technology.
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Enhancement of product offerings through optimisation of packaging, service, delivery financing and/or other value-added services.
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Strategic technology or marketing acquisitions or alliances.
Quote from Frost and Sullivan
"DEK is recognised as market leader in the World Screen Printer Equipment Market," says Mandeep Singh Oberoi, Frost and Sullivan industry analyst. "DEK International is recognised as the most imminent, able, and innovative organisation. It is projected that DEK International will continue to retain its position as market leader as well as a customer oriented organisation during the forecast period of the study.
DEK International is renowned for providing highest level of customer support and service by going out of the way to satisfy their customers. DEK has been continuously maintaining its highest position in the SMT screen printer market. It is projected that due to a wide product development and customer satisfaction programs, coupled with high level of product and technologies to its credit, DEK will continue to be the market leader in the SMT screen printer market.