National export-promotion programs as drivers of organizational resources and capabilities: effects on strategy, competitive advantage, and performance

Citation

Leonidou, L.C. (2011), "National export-promotion programs as drivers of organizational resources and capabilities: effects on strategy, competitive advantage, and performance", Strategic Direction, Vol. 27 No. 10. https://doi.org/10.1108/sd.2011.05627jaa.003

National export-promotion programs as drivers of organizational resources and capabilities: effects on strategy, competitive advantage, and performance

Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 10

Leonidou L.C., , Palihawadana S. and Theodosiou M.Journal of International Marketing, 2011, Vol. 19 No. 2, Start page: 1, No. of pages: 29

Presents the results of a study that empirically tests a model connecting national export-promotion programs with export performance through the intervening role of export-related organizational resources and capabilities, export marketing strategy, and export competitive advantage. The study reveals that the adoption of specific national export-promotion programs positively strengthens the firm’s export-related resources and capabilities, which in turn are instrumental in developing a sound export marketing strategy. By realizing this strategy, the firm enjoys competitive advantages related to costs, products, or services, which in turn help it achieve superior export performance in both market and financial dimensions. In addition, the firm’s export market performance has a positive impact on export financial performance. This study also shows that the effect of national export-promotion programs on export-related resources and capabilities is stronger among smaller firms and, for some programs, among firms with less export experience.Article type: Research paperISSN: 1069-031XReference: 40AL527

Keywords: Competitive advantage, Export marketing strategy, Export performance, Export-promotion programs