Keywords
Citation
(2008), "The secret of enduring greatness (500 largest US companies)", Strategic Direction, Vol. 24 No. 11. https://doi.org/10.1108/sd.2008.05624kad.004
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
The secret of enduring greatness (500 largest US companies)
Article Type: Abstracts From: Strategic Direction, Volume 24, Issue 11
Collins J. Fortune, 19 May 2008, Vol. 157 No. 9, Start Page: 37, No of pages: 3
Purpose - Provides an overall assessment of how the large US corporations are faring in the present economic climate. Design/methodology/approach - Highlights how the economic environment in which companies operate has become more competitive and demanding. Identifies those companies that have stayed the course and have managed to adapt to changing conditions; suggests that the secret to long-term success is an ability to turn adverse conditions to an advantage. Draws attention to some of those that have disappeared from the “Forbes” largest 500 companies listings and those that have managed to retain enduring greatness; highlights those that have prospered, overcome problems to retain their standing in the rankings. Originality/value - Reports on those companies that have managed to survive. ISSN: 0738-5587 Reference: 37AM045
Keywords: Business performance, Corporate strategy, Financial management, Open market value, Profitability, United States of America