Strategic Direction

ISSN: 0258-0543

Article publication date: 18 April 2008



(2008), "Diary", Strategic Direction, Vol. 24 No. 5. https://doi.org/10.1108/sd.2008.05624eac.001



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited


Article Type: Diary From: Strategic Direction, Volume 24, Issue 5.

11th Annual Convention of the Strategic Management ForumIndian Institute of Technology Kanpur, 8-10 May, 2008

The Strategic Management Forum of India is an association of strategic management professionals from industry, academia, and public administration fields to propagate the learning, understanding, and use of the concept of strategic management in the country. The Forum organized its first conference in 1997, has since successfully organized annual conventions all over the country in leading management institutions.

This 11th Convention of SMFI will be a three-day event. It will include an International Conference for presentation of research papers, a Case Colloquium for presentation of new cases, a workshop to develop Learning Programs of Strategy in India, and sessions titled “The Changing Playfield” for industry participants to make presentations about practice and problems of strategy in the country.

Contact: Dr Runa Sarkar (runa@iitk.ac.in), Department of IME. IIT, Kanpur 208 016 India. Website: www.iitk.ac.in/infocell/announce/convention/

6th Annual Strategic Pricing: Optimising International Price Harmonisation, Segmentation and Strategy to Amplify Overall RevenueLondon, UK, 15-16 May 2008

Does your pricing strategy fully take into account all of the externally influencing factors? How well do you measure the success of the current strategy? And most importantly, how well is the strategy globally synchronised?

In an ever-expanding global marketplace with fluctuating consumer trends, seasonal habits and value perceptions, a company’s pricing strategy has an immense impact on overall revenue. Harmonising price strategy on an international level requires extensive market awareness, balanced segmentation strategy and the ability to modify price corridors rapidly.

Companies must consider a diverse array of influencing factors when setting and adjusting day-to-day prices. Discount strategy, new product pricing, translating product value into price and price wars represent just a few aspects that shape overall price strategy. Effectively integrating the myriad of influencing factors on pricing can pose quite an insurmountable obstacle especially when executed on an international scale.

Key features:

  • Optimise international price strategy with BMW France.

  • Maximise consumer insight analysis with Kraft Foods.

  • Revolutionise European price harmonisation with Dyson.

  • Evaluate overall price measurement with Whyte & Mackay.

Contact: Jana Juskova, I.P. Pavlova, Prague, Czech Republic. Tel: +420 234 702 341; Fax: +420 255 707 281; E-mail: janaj@marcusevanscz.com; website: www.marcusevans.com

IIT Institute of Design Strategy ConferenceChicago, Illinois, USA, 22-23 May 2008

The IIT Institute of Design Strategy Conference is an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems, and achieve lasting strategic advantage. Now in its fourth year, the Institute of Design Strategy Conference continues to work to build a stronger bridge between design and business strategy.

Speakers include:

  • Bill Buxton Principal Researcher, Microsoft Research.

  • Michael J. Critelli Executive Chairman, Pitney Bowes Inc.

Contact: Margo Schwartz, Conference Organizer, IIT Institute of Design. Tel: (312) 595-4910; website: http://trex.id.iit.edu/events/strategyconference/2008/

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