About the authors

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 12 June 2009



(2009), "About the authors", Qualitative Market Research, Vol. 12 No. 3. https://doi.org/10.1108/qmr.2009.21612cae.004



Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

About the authors

Article Type: Practitioner perspectives From: Qualitative Market Research: An International Journal, Volume 12, Issue 3

Thank you very much to the two contributors, John Branch and Rosie Campbell for their perspectives, thoughts and suggestions on this topic. This is a live issue in both academic and commercial practitioner fields and we would welcome contributions to the Practitioner perspectives section on this or other topics.

John BranchLecturer of Marketing and Strategy at the Stephen M. Ross School of Business, and Faculty Associate at the Center for Russian and East European Studies, both of the University of Michigan in Ann Arbor, USA. He teaches marketing and international business at the undergraduate, postgraduate, and executive levels around the world. He is also active as a consultant and trainer with leading global companies and NGOs. His research includes cross-cultural marketing, pedagogical methods in higher education, and hermeneutic approaches to consumer research. He received his PhD in management studies from the University of Cambridge, England. John Branch can be contacted at: jdbranch@bus.umich.edu

Rosie Campbell Co-founder of the research consultancy, Campbell Keegan Ltd and is currently the Chair of the Association for Qualitative Research, the professional body for commercial qualitative research and Fellow of the Royal Society of Arts. She is trained in Systemic Management and Therapy and is experienced in leading team development and strategy programmes. She also specialises in child and youth markets. She has given papers and run workshops for various bodies including the MRS, AQR, Social Research Association, Department of Transport and in educational contexts. She has a PGCE and has taught in Secondary schools. Rosie Campbell can be contacted at: rosie@campbellkeegan.com

Sheila KeeganHolds a PhD and is a Chartered Psychologist and Founding Partner of Campbell Keegan Ltd, a business and social research consultancy, working with multi-national, blue chip companies and government departments providing a psychological grounding for understanding people’s motivations, drives, fears and motivations. Sheila is a fellow of the MRS, a regular speaker at MRS, ESOMAR, AQR, BPS conferences and teaches on MRS and AQR research training courses. She has written and presented programmes for BBC Radio 4. She has written for various publications including The Sunday Telegraph, The Times, The Psychologist, Psychologies Magazine and Mensa Magazine. She is a committee member and a newsletter editor for the British Psychological Society in the “Qualitative Methods in Psychology” Section. Sheila Keegan can be contacted at: sheila@campbellkeegan.com

Sheila KeeganPractitioner Perspectives Editor

Related articles