Para Paints and Lowe’s form partnership

Citation

(2010), "Para Paints and Lowe’s form partnership", Pigment & Resin Technology, Vol. 39 No. 4. https://doi.org/10.1108/prt.2010.12939dab.010

Para Paints and Lowe’s form partnership

Article Type: Industry news From: Pigment & Resin Technology, Volume 39, Issue 4

Lowe’s Companies, Inc. and Canadian paint manufacturer Para Paints have formed a strategic alliance, bringing Para Paints to all Lowe’s retail stores in Canada by mid-April 2010. Lowe’s will carry two major Para sub-brands including Para Lifestyles paint for consumer markets, and Para Professional Precision, which caters to both consumer as well as painting contractors. The launch of the Para brand into Lowe’s Canada will include their home color system with over 2,150 designer shades along with Para’s Canadian Heritage Collection. The Para color system along with new themed color brochures and inspiring color coordinating idea cards will launch alongside the new paint lines later this Spring.