Citation
(2009), "BASF redefines partnership with FinishMaster", Pigment & Resin Technology, Vol. 38 No. 5. https://doi.org/10.1108/prt.2009.12938eab.006
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited
BASF redefines partnership with FinishMaster
Article Type: Industry news From: Pigment & Resin Technology, Volume 38, Issue 5
BASF Automotive Refinish US has re-defined an element of its relationship with fulfillment partner, FinishMaster, to include e-commerce. BASF has long offered e-commerce capabilities to its customers through its exclusive web site bodyshopmall.com, and will continue to do so. However, over the next several weeks, BASF will transition some of its bodyshopmall.com customers to FinishMaster’s pbeconnection.com e-commerce site. The transition of some e-commerce customers from BASF to FinishMaster begins immediately and allows BASF to broaden its product and service offerings to customers.