Benjamin Moore adds on to Aura

Citation

(2009), "Benjamin Moore adds on to Aura", Pigment & Resin Technology, Vol. 38 No. 4. https://doi.org/10.1108/prt.2009.12938dab.028

Benjamin Moore adds on to Aura

Article Type: Industry news From: Pigment & Resin Technology, Volume 38, Issue 4

Benjamin Moore had added Aura Bath and Spa paint to its line up of Aura waterborne interior coatings. Setting this new formulation apart is its matte finish, a sheen that, until now, was prohibitive in a high-moisture environment and overruled by the experts in favor of glossier options, according to Benjamin Moore. Formulated by Benjamin Moore’s engineers to lock out moisture and keep it from penetrating the film, Aura Bath and Spa can withstand heat and humidity. The matte finish retains its subtle appearance and color integrity due to Aura’s proprietary Color Lock technology. Aura Bath and Spa is also resistant to mildew and stains, easy to clean, and is durable, the company said. The low-VOC, low-odor formula not only ensures a safer environment, but also means a faster return to the room’s functionality. As is true for all of Benjamin Moore’s products that are built on the new waterborne colorant platform, Aura Bath and Spa is available in any of the nearly 3,500 colors offered by the company or can be color-matched to any specification.