BASF Coatings named supplier for Turkey’s largest household appliance manufacturer

Citation

(2008), "BASF Coatings named supplier for Turkey’s largest household appliance manufacturer", Pigment & Resin Technology, Vol. 37 No. 4. https://doi.org/10.1108/prt.2008.12937dab.028

BASF Coatings named supplier for Turkey’s largest household appliance manufacturer

Article Type: Industry news From: Pigment & Resin Technology, Volume 37, Issue 4

BASF Coatings Spa has been named a supplier for Arçelik A.S., Europe’s third largest producer of household appliances. The Turkish company, with production sites in Romania, China and Russia, has a 50-year history in the household appliance sector.

The agreement with BASF Coatings Spa calls for an initial delivery of liquid e-coat paints for coating dryers produced on the new production line at the plant in Çerkezköy, Turkey. Up to 80 percent of the appliances are destined for export. With more than 17,000 employees, 11 production sites in four countries, and 13 subsidiaries outside Turkey, Arçelik combines nine of its own brands from the household appliance sector, including Grundig and Blomberg.

The partnership was based on Arçelik’s experience with BASF SE, since the latter is already supplying other products. In a statement, the Turkish company said it was especially impressed by the quality of BASF Coatings Spa’s liquid e-coat paints and the possibilities for cutting costs in the application process.