New spectacular cosmetics packaging from Shiseido, based on Variocrom® color variable pigments™ from BASF

Pigment & Resin Technology

ISSN: 0369-9420

Article publication date: 1 August 2004

Keywords

Citation

(2004), "New spectacular cosmetics packaging from Shiseido, based on Variocrom® color variable pigments™ from BASF", Pigment & Resin Technology, Vol. 33 No. 4. https://doi.org/10.1108/prt.2004.12933dad.009

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited


New spectacular cosmetics packaging from Shiseido, based on Variocrom® color variable pigments™ from BASF

New spectacular cosmetics packaging from Shiseido, based on Variocrom® color variable pigments from BASF

Keywords: Shiseido, Packaging, Pigments, BASF

Premium cosmetics in exclusive packaging: The new skin-care line “Beauty Voltage” from Shiseido is not only an experience for the skin but for the eyes as well. Variocrom® Magic Red K 4411 from BASF gives the packaging the special something. The unique flip-flop effect from red to gold emphasises the exclusivity of the cosmetics line.

Packaging is a decisive factor of success in cosmetics. Together with Shiseido and a packaging manufacturer, BASF developed the packaging concept.

BASF meets Shiseido's demand for unique color effects, the high process stability convinced the packaging manufacturer. Whether made from polypropylene (PP) or polyethylene terephthalate (PET), the spectacular packaging of the skin-care line's four different products catches the eye. “Beauty Voltage” is exclusively sold in Japan.

Variocrom® Color Variable Pigmentse are inorganic, multiple coated flake-like pigments which, dependent on the viewing angle, display various shades of color. Combined with traditional chromatic pigments, they offer a broad spectrum of color effects.

The product range of performance chemicals for coatings, plastics and specialties comprises pigments, preparations and dyes, binders, crosslinkers and additives. BASF is one of the three world's leading manufacturers of these products, with production sites all over the world. The BASF Operating Division Performance Chemicals is part of the segment performance products.

For further information visit the Web site: www.basf.com/pigment and www.basf.com/resins