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Emerald Group Publishing Limited
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TV product placement
Article Type: Food facts From: Nutrition & Food Science, Volume 40, Issue 3.
North West health campaigners Our Life today welcomed reports that the government has watered down its plans to allow products to be marketed through television programming. TV producers will now not be allowed to feature any branded alcohol, junk food or gambling in programmes.
In a recent poll of 1,000 parents across the North West, Our Life found that:
87.5 per cent of respondents agreed that children are aware of advertising on television;
88.1 per cent indicated that children often refer to products they have seen on television;
85 per cent indicated that children often ask for products they have seen on television; and
67 per cent feel pressured into buying products that their children have seen on television.