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Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
VCCP wins School Food Trust account
Article Type: Food Facts From: Nutrition & Food Science, Volume 38, Issue 3.
VCCP has been appointed to work on the Government's School Food Trust business after winning a four-way competitive pitch. The £500k brief is to target older secondary school children and increase the number of them eating school dinners. It will be answered by a fully integrated campaign involving digital, mobile, tactical outdoor, ambient and an experiential road show in schools. This will involve work from throughout the VCCP group and BMT (the agency's experiential arm). The campaign will engage the target audience with the real facts about the food they may currently be eating and the benefits of school food.