VCCP wins School Food Trust account

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 23 May 2008

Citation

(2008), "VCCP wins School Food Trust account", Nutrition & Food Science, Vol. 38 No. 3. https://doi.org/10.1108/nfs.2008.01738cab.031

Publisher

:

Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited


VCCP wins School Food Trust account

Article Type: Food Facts From: Nutrition & Food Science, Volume 38, Issue 3.

VCCP has been appointed to work on the Government's School Food Trust business after winning a four-way competitive pitch. The £500k brief is to target older secondary school children and increase the number of them eating school dinners. It will be answered by a fully integrated campaign involving digital, mobile, tactical outdoor, ambient and an experiential road show in schools. This will involve work from throughout the VCCP group and BMT (the agency's experiential arm). The campaign will engage the target audience with the real facts about the food they may currently be eating and the benefits of school food.