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Sainsbury's strikes new wheat deal
Article Type: Food Facts From: Nutrition & Food Science, Volume 38, Issue 3.
A new deal struck between Sainsbury's and wheat farmers has been praised by the National Farmers Union. The deal, with farmer-owned cooperative Camgrain, sees the retailer guaranteeing the use of only UK produced wheat in all of its store bakeries.
Chairman of the NFU's Combinable Crops board Arthur Hill commented that the move is one that is pleasing to see. "We are pleased to see that a major British retailer has chosen to engage with the cereal supply chain, which is something we have been encouraging for some time now", he said. He added that the cereal supply chain had seen volatility this year following the summer floods and as well as drought conditions. The NFU noted that this is the first agreement that sees farmers engage in a direct relationship with a specific retailer.