Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited
Guideline daily allowance (GDA) labelling
Article Type: Food facts From: Nutrition
Over the past 18 months the Food and Drink federation have launched and promoted a guideline daily amount (GDA) labelling scheme aimed at encouraging shoppers to become more informed about the food they choose to buy and eat.
We have 50 manufacturers, retailers and food services providing consistent, front of pack food labelling and we estimate that the label is now on more than 20,000 product lines. We have invested £4million in a communications campaign, which has aimed to reach a core audience of C2DE consumers and take them on a journey of awareness, understanding and application and usage of the labels. The report shows that we have had a strong response with 80 per cent of shoppers now aware of the labels, 87 per cent claiming to find them easy to understand and 54 per cent already using them. Shoppers tell us that the labels are useful and that they help them to check food for nutrient content, help them compare foods, choose between foods and count or keep rough tabs on calorie or nutrient intake.
For more information go to: www.whatsinsideguide.com