Water with attitude enters TM stores nationwide

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 1 June 2005



(2005), "Water with attitude enters TM stores nationwide", Nutrition & Food Science, Vol. 35 No. 3. https://doi.org/10.1108/nfs.2005.01735cab.021



Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

Water with attitude enters TM stores nationwide

Water with attitude enters TM stores nationwide

Retail giants TM Retail have agreed with HSK Distributors Ltd distribution of the popular stimulation drink Water Joe! Water Joe is now available in TM Retail stores nationwide. TM Retail is the country's largest chain of Newsagents with over 1,300 stores; trading throughout England, Scotland and Wales.

Water Joe is a stimulation drink and competes against well known stimulating brands such as Red Bull, Red Devil and Poweraid. Water Joe was introduced in the UK in late 2003 and has already sold over 4m units nationwide.

"Our recent sales and marketing drive has led to an increased demand for the product and the requests from consumers has been phenomenal, this is one of the reasons behind the listing of Water Joe in TM Retail", said Steve Khan, Sales Director of HSK Distributors Ltd.

Water Joe is distributed in to TM stores via the largest delivered wholesaler in the UK Palmer & Harvey Mclane Ltd making Water Joe available to over 60 per cent of the service station market.

"The benefits of Water Joe are that there are no calories, no sugars, no artificial colorings, or preservatives. Water Joe creates an alert and energetic feeling that it is both stimulating and refreshing. By drinking Water Joe you are never thirsty or tried", added Khan.

The product is produced under strict health and safety regulatory controls and has achieved the DIN ISO 9001 standard.

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