Food and Drink Federation consumer information programmes aim to help consumers make informed decisions about food

Citation

(2004), "Food and Drink Federation consumer information programmes aim to help consumers make informed decisions about food", Nutrition & Food Science, Vol. 34 No. 5. https://doi.org/10.1108/nfs.2004.01734eab.005

Food and Drink Federation consumer information programmes aim to help consumers make informed decisions about food

The Food and Drink Federation’s (FDF’s) foodfitness programme encourages healthy eating and increased physical activity. All UK primary schools have received a free copy of the Join the Activators education programme, which is linked to the national curriculum. The cartoon families, the Activators and Dolittles, promote a healthy lifestyle in a fun and innovative way.

FDF’s foodlink programme and the annual National Food Safety Week provide a focal point for highlighting the importance of food safety and the basic principles of food hygiene. The success of National Food Safety Week is a credit to the wealth of imaginative activities organised by event organisers such as environmental health departments, health promotion and infection control teams, schools and companies throughout the UK.

FDF’s foodfuture programme promotes public understanding of genetic modification and food. What’s new? Food for our future – a publication providing balanced, science-based information, addressing both the potential benefits and concerns – plus a new teachers’ pack for secondary schools.

For more information, visit Web site: www.foodfuture.org.uk