Food avoidance on the Internet

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 1 February 2000



(2000), "Food avoidance on the Internet", Nutrition & Food Science, Vol. 30 No. 1.



Emerald Group Publishing Limited

Copyright © 2000, MCB UP Limited

Food avoidance on the Internet

Food avoidance on the Internet

A recent poll by the Consumers Association showed that 94 per cent of people wanted to see clear labelling on any products containing ingredients which had been modified. Most home shopping Web sites currently list only product names leaving consumers ignorant of the content of their purchases. Now an online food labelling service will allow retailers to help consumers avoid foods which they see as harmful or which provoke allergies. The service, being launched by I-Label, will allow any retailer with a home shopping site to offer extended information on ingredients, nutrition and "free from" products available from participating manufacturers. Manufacturers pay on a sliding scale to register their products on a central I-Label database. The software to input and receive data over the Internet is free to subscribers. Consumers will soon be able to access product details through I-Label's own site,

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