mmmMilk from Dairy Crest

Nutrition & Food Science

ISSN: 0034-6659

Article publication date: 1 February 2000

Citation

(2000), "mmmMilk from Dairy Crest", Nutrition & Food Science, Vol. 30 No. 1. https://doi.org/10.1108/nfs.2000.01730aab.005

Publisher

:

Emerald Group Publishing Limited

Copyright © 2000, MCB UP Limited


mmmMilk from Dairy Crest

mmmMilk from Dairy Crest

Dairy Crest has launched an innovative new product designed to appeal to young people to encourage higher milk consumption. mmmMilk comes in an imaginatively designed pack with its own straw and is ideal for breakfast, lunchboxes or as an after-school snack. Dairy Crest have launched the pack to compete with the thriving soft drinks market which often makes it more difficult to persuade children to drink milk. The 250ml pack with interesting and amusing graphics costs 25p and is available from major supermarkets.