Philips Semiconductors appoints Indro Mukerjee to drive global marketing and sales

Citation

(2001), "Philips Semiconductors appoints Indro Mukerjee to drive global marketing and sales", Microelectronics International, Vol. 18 No. 2. https://doi.org/10.1108/mi.2001.21818bab.024

Philips Semiconductors appoints Indro Mukerjee to drive global marketing and sales

Philips Semiconductors appoints Indro Mukerjee to drive global marketing and sales

Keywords Philips Semiconductors

Philips Semiconductors, a division of Royal Philips Electronics, has announced the appointment of Indro Mukerjee (Plate 1) as General Manager International Marketing and Sales from January 2001. In his new role he will be responsible for driving Philips Semiconductors' sales ambition of becoming a EUR 10bn company by 2002. He succeeds Walter Conrads who has been appointed Chief Executive Officer of Philips Electronics in Germany.

Plate 1 Indro Mukerjee, General Manager International Marketing and Sales Philips Semiconductors

"We are very pleased to bring Indro Mukerjee into the management team," commented Arthur van der Poel, President and Chief Executive Officer, Philips Semiconductors. "Our strategy of accelerated growth will provide a challenge for sales and marketing as we start penetrating new digital business opportunities. Our strengths in consumer electronics and connectivity, combined with our investment in technology development and manufacturing capacity, provide the foundations for business success in our key market segments."

"This is a terrific opportunity," commented Indro Mukerjee. The semiconductor business is at an exciting crossroads as many consumer, communications and computing markets start to converge and open up a host of new opportunities. Philips Semiconductors is ideally placed to capitalise on this enormous growth potential. We are world leaders in key consumer and communications areas, we have an incredible depth of technology expertise, and boast a track record in creating new and innovative solutions for an increasingly demanding market place".

Indro Mukerjee, who is British, moves from the position of global sales and marketing manager for consumer customers. He joined Philips Semiconductors in 1997 as sales manager for the European region. Prior to Philips he held several high-level management positions at Hitachi and the multi-media start up company VideoLogic Ltd.

Conrads, Executive Vice-President of Philips Semiconductors, has headed the worldwide sales organization for nearly five years. Under his responsibility the division changed early this year from a regional to a global structure, addressing fast growing segments of the worldwide semiconductor market.