California Micro Devices opens European office

Citation

(2000), "California Micro Devices opens European office", Microelectronics International, Vol. 17 No. 1. https://doi.org/10.1108/mi.2000.21817aab.005

California Micro Devices opens European office

California Micro Devices opens European office

Keyword: California MicroDevices

California Micro Devices Corporation have announced the appointment of Applied Marketing and Technology (AM&T) as the European extension of its marketing and sales divisions, headquartered in Milpitas, California.

AM&T is chartered with managing marketing and sales efforts for California Micro Devices throughout Europe, including Scandinavia, Israel, and South Africa. David Sherwood, Managing Director for AM&T will assume the title of General Manager, Europe, for California Micro Devices. In this position, Mr Sherwood and his staff will operate from their office in Bristol, England.

Established in 1987, Mr Sherwood and his staff bring many years of technical experience and are particularly skilled at marketing and sales activities within the European environment. Former clients include Digital Equipment Corporation, Actel, Anchor Chips, and AMI, whose semiconductor business AM&T is largely credited with establishing and growing throughout Europe.

Initial efforts by AM&T will place particular emphasis on those activities that will result in design wins for California Micro Devices' products through its current distribution network. Mr Sherwood and his staff will work closely with these 15 individual locations to identify target market opportunities throughout Europe.