Special Issue on Anti-consumption and Society: Journal of Social Marketing, 2013

Journal of Social Marketing

ISSN: 2042-6763

Article publication date: 12 July 2011



McAuley, A. (2011), "Special Issue on Anti-consumption and Society: Journal of Social Marketing, 2013", Journal of Social Marketing, Vol. 1 No. 2. https://doi.org/10.1108/jsocm.2011.51101baa.002



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

Special Issue on Anti-consumption and Society: Journal of Social Marketing, 2013

Article Type: Call for papers From: Journal of Social Marketing, Volume 1, Issue 2

Ekant Veer Emma Banister Sharyn Rundle-Thiele Special Issue Editors The University of Canterbury, Christchurch, New Zealand Manchester Business School, Manchester, United Kingdom Griffith University, Brisbane, Australia

The 4th International Centre for Anti-Consumption Research (ICAR) Symposium will be hosted by Griffith University in Brisbane, Australia, on June 28-29, 2012. This symposium has been scheduled to coincide with the International Social Marketing Conference (www.aasm.org.au), which precedes the 2012 Asia Pacific Association for Consumer Research Conference (July 6-8, 2012, Queenstown, New Zealand). The theme for ICAR 2012 is:

Anti-consumption and society

According to this theme, we aim to publish a special issue on the topic in the Journal of Social Marketing (JSOCM) in Volume 3, Issue 2, 2013.


The JSOCM focuses on research that increases our understanding of how marketers and policy makers may induce behavioural change in a targeted audience, on a temporary or permanent basis, to achieve social goals. In line with the aims of JSOCM, our special issue seeks papers demonstrating how social marketing can encourage anti-consumption within the areas of:

  • public health;

  • environmental protection;

  • accident prevention/road safety;

  • alcohol;

  • obesity;

  • drugs;

  • gambling; and

  • smoking/tobacco.

Please note, the above list is by no means comprehensive and any high quality research that focuses on the interaction between social marketing and anti-consumption behaviour is encouraged. Early expressions of interest and inquiries can be directed to Ekant Veer (ekant.veer@canterbury.ac.nz).

Authors need to adhere to the guidelines of JSOCM. As a guide, articles should be between 3,000 and 6,000 words in length. For other information about the journal, including specific Author Guidelines, please visit: www.emeraldinsight.com/products/journals/journals.htm?id=jsocm

Articles should be submitted via Scholar One: mc.manuscriptcentral.com/jsocm. More information about submitting an article via the Scholar One platform can be found in the Author Guidelines. The deadline for submissions November 1, 2011.

Manuscripts will undergo a double blind peer review process involving the guest editors and a specialist review panel comprising scholars from the areas of anti-consumption and social marketing. We hope to notify authors of the first round outcome in March 2012.

If successful in round one, at least one author must present their work at the ICAR Symposium (Brisbane, Australia, June 28-29, 2012), where they will receive additional feedback for revising and re-submitting their manuscript to round two (deadline July 30, 2012). All symposium presentations will be published in the official ICAR 2012 proceedings as extended abstracts (1,000-2,000 words).

Selected bibliography

Lee, M.S.W., Fernandez, K. and Hyman, M.R. (2009), “Anti-consumption: an overview and research agenda”, Journal of Business Research, Vol. 62 No. 2, pp. 145-147.

Peattie, K. and Peattie, S. (2009), “Social marketing: a pathway to consumption reduction?”, Journal of Business Research, Vol. 62 No. 2, pp. 260-268.

Piacentini, M.G. and Banister, E.N. (2009), “Managing anti-consumption in an excessive drinking culture”, Journal of Business Research, Vol. 62 No. 2, pp. 279-288.

Shiu, E., Hassan, L.M. and Walsh, G. (2009), “Demarketing tobacco through governmental policies – the 4Ps revisited”. Journal of Business Research, Vol. 62 No. 2, pp. 269-278.

Related articles