Journal of Social Marketing
Issue(s) available: 47 – From Volume: 1 Issue: 1, to Volume: 13 Issue: 3
Subject:

“Having our say”: a micro-level perspective in understanding sports clubs’ membership and active participation
Foula Z. KopanidisThis study aims to examine the drivers of membership at the micro-level to influence club retention rates and promote positive health-related behaviours through…
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance
Youngjee Ko, Hanyoung Kim, Youngji Seo, Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee, Ja Kyung SeoSuccessful social marketing campaign to promote COVID-19 vaccination for the unvaccinated relies on increasing positive reactions but also reducing negative responses to…
ISSN:
2042-6763Online date, start – end:
2011Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Sharyn Rundle-Thiele