Varieties, alternatives, and deviations in marketing history

Journal of Historical Research in Marketing

ISSN: 1755-750X

Article publication date: 27 April 2012



(2012), "Varieties, alternatives, and deviations in marketing history", Journal of Historical Research in Marketing, Vol. 4 No. 2.



Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

Varieties, alternatives, and deviations in marketing history

Article Type: Conference annoucement From: Journal of Historical Research in Marketing, Volume 4, Issue 2

16th Biennial Conference on Historical Analysis & Research in Marketing (CHARM)30 May-2 June 2013Hosted by the Copenhagen Business School

In 2013, the Conference on Historical Analysis & Research in Marketing (CHARM) celebrates its 30th anniversary. To celebrate this milestone, we invite business, marketing, social science, and humanities scholars from all backgrounds to join us in Copenhagen for a friendly, collegial and interdisciplinary conference. In celebrating three decades of historical research in marketing at CHARM, we call on scholars from around the globe to cast a critical look back into marketing's past and forward into its future. Papers on all aspects of marketing history and the history of marketing thought in all geographic areas and all time frames are welcome. A detailed list of topics connected with the Conference theme can be found on the CHARM website. We also encourage submissions that discuss methodological, pedagogical and historiographic questions in marketing.

Doctoral students with a particular interest in research methods in marketing history and marketing theory are invited to attend a two-day workshop, which immediately precedes the Conference. There will also be a special track for the presentation of doctoral projects at the Conference itself. For more information on the doctoral workshop check the CHARM web site at:

All paper submissions will be double-blind reviewed and a Proceedings volume will be published. Full papers (25 page maximum) or extended abstracts may be submitted. Authors may choose to publish either full papers or extended abstracts in the Proceedings. To provide reviewers with sufficient information, extended abstracts should be 1,200-1,500 words in length and should include the research purpose, source material or data, and sample references. Please note: submitting a full paper to the Proceedings volume does not preclude a submission of your paper to a journal. The copyright of a paper published in the CHARM Proceedings remains with its author(s), and over the years many CHARM Conference papers have made their way into marketing, historical, sociological and other journals.

Submission deadline: Sunday, 16 December 2012.

Please direct submissions to Leighann Neilson, Program Chair and Proceedings Editor, E-mail:

All submissions, full papers and extended abstracts must be in double-spaced Microsoft Word format. All must contain a cover page to include (1) manuscript title; (2) author(s) name and title, (3a) contact information, (3b) corresponding author (for co-authored works), (4) author(s) status (student, faculty or independent scholar), (5) paper vs abstract designation, (6) one or two recommended reviewers. All cover pages should also include the following statement: ``In the event that this submission should be accepted for presentation and publication in the CHARM Proceedings, I (or a co- author) intend to present our work at CHARM 2013.'' Please use the ``Properties'' function in Word to remove author information from the document file.

Outstanding full papers may be invited for publication in the Journal of Historical Research in Marketing or in the Journal of Macromarketing. Full papers are also eligible to be considered for either the Stanley C. Hollander Best Paper Award (best overall paper) or the David D. Monieson Best Student Paper Award (best paper by a graduate student). The David D. Monieson Best Student Paper Award eligibility requires that the paper be authored solely by (a) graduate student(s) and that student authorship be noted on the cover page upon submission.

For additional information about the Conference see the CHARM web page:

Or contact:

Program Chair and Proceedings

Leighann NeilsonAssociate Professor in MarketingSprott School of BusinessCarleton UniversityOttawa, CanadaE-mail:

Local Arrangements Chair

Stefan SchwarzkopfAssociate Professor in Business HistoryCopenhagen Business SchoolCopenhagen, DenmarkE-mail:

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