Special issue on remembering female contributors to marketing theory, thought and practice

Journal of Historical Research in Marketing

ISSN: 1755-750X

Article publication date: 27 April 2012



(2012), "Special issue on remembering female contributors to marketing theory, thought and practice", Journal of Historical Research in Marketing, Vol. 4 No. 2. https://doi.org/10.1108/jhrm.2012.41204baa.003



Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

Special issue on remembering female contributors to marketing theory, thought and practice

Article Type: Call for papers From: Journal of Historical Research in Marketing, Volume 4, Issue 2

The Journal of Historical Research in Marketing invites submissions for a special issue focused on women who have contributed to the development of marketing theory, thought, and practice.

In marketing theory, thought, pedagogy and practice, it is fair to say, there has been a pronounced focus on male contributions to scholarship and practical endeavours. Their female counterparts have, in turn, scarcely merited much sustained attention or praise via the traditional disciplinary vehicles such as the biographical studies published in the Journal of Marketing's "Pioneers in marketing" series, which ran until the mid-1960s. It is the contention of this special issue that we should not forget the important contributions made by scholars who were female. After all, there were numerous female academics writing on marketing-related topics in the early twentieth century. Indeed, it is apparent that there have been studies conducted by female academics lodged in schools of home economics, working in government service, involved with consultancy activities and operating in a variety of industrial contexts that have made contributions that we should recall and situate within the history of marketing theory, thought and practice. With this in mind, potential topics to be explored in this issue may include, but are not limited to:

  • The role of women in the development of marketing thought;

  • Early feminist marketers;

  • The influence of women in the advertising or marketing research industries;

  • Biographical profiles of early female scholars, their scholarship and their impact on subsequent literature or practice;

  • The work of female scholars compared with their male counterparts in terms of topics, theories and paradigms;

  • Critical readings of the work of early female writers and thinkers on marketing and consumption;

  • Historically situated readings of international female academics' and practitioners' contributions to thought and practice;

  • Explications of the intellectual networks of female academics and practitioners; and

  • Methodological contributions that highlight methods to identify female scholars and practitioners in marketing, combined with a review of key scholars, themes and intellectual outlets.

The submission deadline for this special issue is 30 April 2012 with an expected publication date of August 2013. If you are unsure of the suitability of your topic, please contact the special issue Guest Editors:

Mark TadajewskiUniversity of StrathclydeE-mail: m.tadajewski@strath.ac.uk

Pauline MaclaranRoyal Holloway, University of LondonE-mail: Pauline.MacLaran@rhul.ac.uk

Submission procedures

Submissions for this special issue of JHRM may be sent electronically in either MS Word (preferred) or PDF format as an e-mail attachment either to the special issue Guest Editors (at the e-mail addresses indicated above) or to the JHRM Editor:

Professor D.G. Brian JonesSchool of Business, Quinnipiac University, Hamden CT, USA,E-mail: bjones1@quinnipiac.edu

Please include the phrase "JHRM Submission" in your e-mail subject line. Title the submission file attached with the lead author's surname. Full submission guidelines can be found at the JHRM web page: www.emeraldinsight.com/jhrm.htm

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