Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 9 May 2008



Hayes, S. (2008), "Editorial", Journal of Fashion Marketing and Management, Vol. 12 No. 2. https://doi.org/10.1108/jfmm.2008.28412baa.001



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited


Article Type: Editorial From: Journal of Fashion Marketing and Management, Volume 12, Issue 2.

I feel it necessary to open this issue by thanking Ian Taplin for his beautifully crafted homage to our outgoing editor Richard Jones. It has been a pleasure to share the editorial responsibility with Richard for the last 18 months and I now very much look forward to working with our authors, reviewers, EAB members and regional editors as we guide the Journal of Fashion Marketing and Management through its next phase of evolution.

The increase in standing of the journal is at once attributable to, and reflected in, the quality and volume of submitted articles, usage statistics (see Figure 1 on page 146) and the commitment and effort of our reviewers and EAB.

Figure 1 JFMM usage statistics for the last five years

As a result of this increase in activity we have already extended our provision of regional editors to incorporate Gail Taylor in the Asia Pacific region, complementing Ian Taplin in North America, and there is a need to further restructure the organisation of the EAB and reviewer network. In addition to addressing the individual needs of this journal this localised change will also bring the journal into line with other publications in Emerald’s portfolio of titles. These changes will manifest as a more compact EAB balanced by an expanded reviewer network. To support this change we are transferring to the web based management and administration system Manuscript Central a move already affecting our authors and review panel members. As a direct result of this evolution I hope we can further extend our coverage by incorporating research that addresses aspects of fashion marketing and management at all stages of the supply chain. In addition, we should have a more responsive and streamlined review procedure resulting in an agile journal poised for further evolution. Thank you in advance to all involved in this process.

Volume 11 had three special issues out of the four in total, an extraordinary situation brought about by the natural synergy between submitted articles. The papers presented in this issue illustrate our international scope excellently as coverage incorporates aspects of fashion marketing and management from countries as diverse as South Africa, South Korea and the USA. The specific aspects studied are no less eclectic; taking in family communications, luxury brands, pyjamas and cosmetics, broad coverage for a diverse subject area our subject area.

Steve HayesEditor

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