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The Myth of Market Share: Why Market Share is the Fool's Gold of Business

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 1 June 2004

Citation

Pennington, M. (2004), "The Myth of Market Share: Why Market Share is the Fool's Gold of Business", Journal of Fashion Marketing and Management, Vol. 8 No. 2, pp. 245-247. https://doi.org/10.1108/jfmm.2004.8.2.245.1

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited