Marketing to American Latinos (Part 1): A Guide to the In‐Culture Approach

Charles L. Sharp (Assistant Professor of Marketing University of Louisville, Louisville, Kentucky, USA)

ISSN: 0736-3761

Publication date: 1 April 2002

Keywords

Sharp, C.L. (2002), "Marketing to American Latinos (Part 1): A Guide to the In‐Culture Approach", Journal of Consumer Marketing, Vol. 19 No. 2, pp. 168-170. https://doi.org/10.1108/jcm.2002.19.2.168.2

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