Marketing to American Latinos (Part 1): A Guide to the In‐Culture Approach
Charles L. Sharp
(Assistant Professor of Marketing University of Louisville, Louisville, Kentucky, USA)
150
Keywords
Citation
Sharp, C.L. (2002), "Marketing to American Latinos (Part 1): A Guide to the In‐Culture Approach", Journal of Consumer Marketing, Vol. 19 No. 2, pp. 168-170. https://doi.org/10.1108/jcm.2002.19.2.168.2
Publisher
:Emerald Group Publishing Limited