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The OmniPowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom

Jan Owens (Assistant Professor, School of Business and Technology, University of Wisconsin – Parkside)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 July 2000

Keywords

Citation

Owens, J. (2000), "The OmniPowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom", Journal of Consumer Marketing, Vol. 17 No. 4, pp. 358-372. https://doi.org/10.1108/jcm.2000.17.4.358.6

Publisher

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Emerald Group Publishing Limited