The OmniPowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom
Jan Owens
(Assistant Professor, School of Business and Technology, University of Wisconsin – Parkside)
167
Keywords
Citation
Owens, J. (2000), "The OmniPowerful Brand: America’s #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom", Journal of Consumer Marketing, Vol. 17 No. 4, pp. 358-372. https://doi.org/10.1108/jcm.2000.17.4.358.6
Publisher
:Emerald Group Publishing Limited