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What Kids Buy and Why

Patricia Laidler ( Professor of Business Administration, Massasoit Community College, Brockton, MA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 July 2000



Laidler, P. (2000), "What Kids Buy and Why", Journal of Consumer Marketing, Vol. 17 No. 4, pp. 358-372.



Emerald Group Publishing Limited