What Kids Buy and Why
Patricia Laidler
( Professor of Business Administration, Massasoit Community College, Brockton, MA)
Abstract
Keywords
Citation
Laidler, P. (2000), "What Kids Buy and Why", Journal of Consumer Marketing, Vol. 17 No. 4, pp. 358-372. https://doi.org/10.1108/jcm.2000.17.4.358.3
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:Emerald Group Publishing Limited
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