Global Marketing for the Digital Age
David R. Fortin
(Department of Management, University of Canterbury, New Zealand)
Keywords
Citation
Fortin, D.R. (2000), "Global Marketing for the Digital Age", Journal of Consumer Marketing, Vol. 17 No. 4, pp. 358-372. https://doi.org/10.1108/jcm.2000.17.4.358.2
Publisher
:Emerald Group Publishing Limited
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