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Global Marketing for the Digital Age

David R. Fortin (Department of Management, University of Canterbury, New Zealand)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 July 2000

3542

Keywords

Citation

Fortin, D.R. (2000), "Global Marketing for the Digital Age", Journal of Consumer Marketing, Vol. 17 No. 4, pp. 358-372. https://doi.org/10.1108/jcm.2000.17.4.358.2

Publisher

:

Emerald Group Publishing Limited

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