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Global Gold: Panning for Profits in Foreign Markets

Harley Krohmer (Otto Beisheim Graduate School, Koblenz, Germany)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 April 2000

Keywords

Citation

Krohmer, H. (2000), "Global Gold: Panning for Profits in Foreign Markets", Journal of Consumer Marketing, Vol. 17 No. 2, pp. 172-185. https://doi.org/10.1108/jcm.2000.17.2.172.4

Publisher

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Emerald Group Publishing Limited