Global Gold: Panning for Profits in Foreign Markets
Harley Krohmer
(Otto Beisheim Graduate School, Koblenz, Germany)
Keywords
Citation
Krohmer, H. (2000), "Global Gold: Panning for Profits in Foreign Markets", Journal of Consumer Marketing, Vol. 17 No. 2, pp. 172-185. https://doi.org/10.1108/jcm.2000.17.2.172.4
Publisher
:Emerald Group Publishing Limited