Street Trends – How Today’s Alternative Youth Cultures are Creating Tomorrow’s Mainstream Markets
Joeri Van den Bergh
((joeri@writeme.com) Senior Researcher, Kids&Teens Marketing Research Centre, The Vlerick School of Management Co‐Founder and Director InSites, Internet research & consulting)
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Keywords
Citation
Van den Bergh, J. (2000), "Street Trends – How Today’s Alternative Youth Cultures are Creating Tomorrow’s Mainstream Markets", Journal of Consumer Marketing, Vol. 17 No. 2, pp. 172-185. https://doi.org/10.1108/jcm.2000.17.2.172.1
Publisher
:Emerald Group Publishing Limited