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Street Trends – How Today’s Alternative Youth Cultures are Creating Tomorrow’s Mainstream Markets

Joeri Van den Bergh ((joeri@writeme.com) Senior Researcher, Kids&Teens Marketing Research Centre, The Vlerick School of Management Co‐Founder and Director InSites, Internet research & consulting)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 1 April 2000

Keywords

Citation

Van den Bergh, J. (2000), "Street Trends – How Today’s Alternative Youth Cultures are Creating Tomorrow’s Mainstream Markets", Journal of Consumer Marketing, Vol. 17 No. 2, pp. 172-185. https://doi.org/10.1108/jcm.2000.17.2.172.1

Publisher

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Emerald Group Publishing Limited